How to Preserve Audience Integrity When You Migrate CDPs

One team lost 40% of their key segments by relying on audience names only.

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We help teams:

• Identify which audiences are still active and valuable
• Map them to business use cases (re-engagement, upsell, nurture, etc.)
• Document the underlying logic—not just the label
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Soli & Co’s Take: If it’s not documented, it can’t be preserved.

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Rebuild with Real Logic, Not Literal Copies
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CDP migrations shouldn’t be a copy-paste exercise. Field names, stream structures, and event granularity all differ across platforms.

• We reverse-engineer the intent of legacy audiences and rebuild them using:
• Cleaned and unified behavioral streams
• Consistent taxonomy (e.g., brand_name, asset_type)
• Flexible logic that matches real-time behavior, not just static lists
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This approach often leads to better-performing segments—not because they’re new, but because they’re finally right.
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Soli & Co’s Take: Audience parity means matching outcomes, not syntax.

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Address Field Translation and Legacy Codes
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Platforms like Omeda often rely on internal fields that require decoding—like by_specify tags or embedded campaign metadata. If those values aren’t translated correctly, you lose granularity and control.
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We handle:

• Mapping cryptic or internal field values into human-readable logic
• Creating field-level translation tables for use in stream processing
• Validating migrated data against source-of-truth exports
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In one case, we used a seed file to translate dozens of brand and category codes into structured dimensions that made Lytics audiences both accurate and understandable.
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Soli & Co’s Take: Migration clarity starts at the field level.

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Run Side-by-Side Audience Comparisons
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Trust doesn’t come from turning off the old system—it comes from proving the new one works.
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We guide teams through:

• Rebuilding 3–5 key audiences in both platforms
• Comparing user counts, logic alignment, and campaign performance
• Spotting where legacy systems over- or under-qualified users
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This builds confidence for internal stakeholders—and ensures nothing critical falls through the cracks.
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Soli & Co’s Take: Side-by-side validation turns fear into confidence.

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QA Real Users—Not Just Record Counts
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A final step:

• Go beyond numbers. Review profiles.
• Do user timelines reflect expected behavior?
• Are identity graphs stitching across streams correctly?
• Does audience membership update over time based on real activity?
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We sample profiles and follow the logic end-to-end—just like your campaign teams will.

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Soli & Co’s Take: You’re not migrating data—you’re migrating decisions.