Reporting That Brings Lytics to Life: Funnels, Audience Growth & Source Attribution

Map the Funnel from First Touch to Activation

Lytics gives you event-level and profile-level data—but most teams struggle to connect those into a funnel.
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We help teams define the funnel in terms of real behavior across systems:

• First-party interest signal (e.g., gated content or site engagement)
• Mid-funnel interaction (e.g., email engagement, repeat visits, or form fills)
• Conversion event (e.g., signups, purchases, demo requests)
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Then we map those stages across streams and define drop-offs, timing gaps, and brand-based segmentation. That’s when insights start to emerge—like which brands drive the most qualified behavior, or where in the journey users go cold.
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Soli & Co’s Take: Your funnel already exists—you just haven’t measured it yet.

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Surface Source Attribution the Right Way

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Source tracking is one of the most misunderstood parts of CDP work. It’s not about listing UTM values. It’s about answering: Where did this user come from, and what’s that worth?
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We help clients:‍

• Normalize and classify utm_source and utm_campaign fields
• Validate whether sources match across email clicks, form fills, and site visits
• Attribute influence across brand touchpoints, not just last click
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For one client, we built reporting to compare engagement and conversion rates across sources—tying real outcomes back to campaign types. That clarity helped the marketing team prioritize high-performing content syndication partners and sunset weak ones.
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Soli & Co’s Take: Attribution only works when your source data does.

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Make Lytics Reporting Useful Across Teams

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The best CDP reporting isn’t just for the marketing team—it informs leadership, sales, and product.
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That’s why we build reporting that:

• Shows executive-friendly KPIs tied to audience growth or reactivation
• Gives sales visibility into which accounts are warming up
• Helps editorial teams see which content moves users further down the journey
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By pushing Lytics data into shared systems (like BI tools or Slack), we turn segments into signals that guide action—not just dashboards that gather dust.
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Soli & Co’s Take: If your reporting doesn’t help other teams, it’s not finished.

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When the Numbers Start Telling the Story

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CDPs don’t just manage data—they should illuminate your strategy. That only happens when reporting is built to reflect audience logic, funnel behavior, and campaign performance in the real world.
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At SoliandCo, we don’t build reports to check boxes—we build them to reveal what’s working and what needs attention. Because when your data tells a clear story, your next decision gets easier.

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