When we first connected with this digital media company, they had already invested in Lytics. The tag was on the site. Data streams were connected. On paper, everything was “working.”
But inside the org, Lytics wasn’t trusted. Audiences didn’t perform. The reporting wasn’t helping. And the marketing team had largely stopped using the platform.
At Soli & Co, we came in not to rip and replace—but to untangle. Here's how we rebuilt their implementation, clarified their data foundation, and made Lytics a useful, trusted part of their marketing and editorial workflows.
The client had connected several tools to Lytics—including their email platform, form system, and event tool. But there was no shared data model behind it. No one could explain what the streams were doing. Audience logic was hit-or-miss. And reporting lived in a tangle of spreadsheets.
What was missing wasn’t effort. It was alignment:
Soli & Co’s Take: A CDP doesn’t unify your business until your strategy does.
We approached the work in three passes.
We reviewed every stream: email activity, form fills, webinar attendance, site tagging. Some were duplicative. Others were missing required fields or poorly structured.
We:
This gave the team usable building blocks—not just ingestion.
Next, we tackled segmentation. We rebuilt critical audiences from the ground up—mapping each one to a real campaign intent (e.g., re-engagement, brand affinity, webinar follow-up).
Every logic tree was tested:
We sampled profiles, tested matches, and iterated with the client live—until they had confidence in what they were targeting.
Finally, we closed the loop. We built dashboards outside of Lytics that visualized:
We also trained internal teams to use and interpret this data—so the platform wasn’t just usable, it was used.
Soli & Co’s Take: When people trust the data, they start asking better questions.
After the reset:
What changed wasn’t the software. It was the clarity behind it.
You don’t need to rebuild from scratch. Sometimes the right audit, a few schema fixes, and a clearer campaign lens are all it takes. Let’s make Lytics useful again.
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