May 21, 2025

Migrating from Omeda to Lytics: A Strategic Approach

Omeda encourages list-first thinking. Lytics requires logic-first design.
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That means instead of asking, “Which lists should we migrate?” we ask:

What defines a re-engagement segment in your world?
What traits matter for brand affinity or product interest?
What are the activation points—and how are they expressed in your data?

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From there, we reverse-engineer audience definitions that don’t depend on static lists—but replicate their intent using behavior, demographics, and unified identifiers.

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Soli & Co’s Take: Don’t bring your old constraints into your new platform.

Rebuild Streams with Future Use in Mind

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Omeda pipelines are often tightly coupled to specific platform features. Lytics expects cleaner streams that support flexible activation.

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We help teams:

Map Omeda data into user-level and activity-level Lytics streams
Normalize fields like product_type, brand, campaign_category, and source_channel
Translate legacy values (like “by specify” fields or custom codes) into clean, readable logic

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In one migration, we turned demographic fields scattered across multiple Omeda tables into a single, wide-format stream—usable for targeting, reporting, and onboarding.

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Soli & Co’s Take: Your new streams should serve both people and platforms.

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Solve Identity Early, Not Late
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One of the most common post-migration regrets is waiting too long to address identity resolution.
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In Omeda, identity is tied closely to customer IDs. In Lytics, it’s more flexible—but also more fragile without the right stitching fields.

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That’s why we:

Define a clear matching hierarchy from the start (email, user_id, internal ID)
Set expectations about how identities behave across tools and time
Run early profile sampling to ensure stitching and behavior accumulation are working as expected

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Soli & Co’s Take: Identity is the difference between 10K users and 10K fragmented profiles.

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4. Build Trust Through Transparent Testing

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Migrating from Omeda means teaching internal teams to trust a new source of truth.

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We make that easier by:

Rebuilding a handful of legacy audiences in both systems side by side
Showing match counts and logic differences
Highlighting where Lytics offers clarity—and where the old system masked issues

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This isn’t about “selling” the new platform. It’s about de-risking the transition and getting buy-in through data.

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Soli & Co’s Take: Trust is a migration milestone—not just a feeling.

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5. Measure Early Activation, Not Just Completion

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We don’t consider a migration successful when the streams are connected—we consider it successful when the first campaign runs confidently from a Lytics audience.

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That’s why we focus on: