June 11, 2025

How We Help Clients Navigate Martech Overwhelm with Focused Lytics Work

If your martech stack feels like a never-ending map of logos and integrations, you're not alone. Most modern marketing teams are juggling ESPs, CRMs, web analytics tools, event platforms, and a growing pile of spreadsheets.
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The result? Internal confusion. Disconnected campaigns. A sense that you're tracking everything—but acting on nothing.
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At Soli & Co, we use Lytics as a centering force. Not because it replaces everything, but because it gives our clients one place to see, shape, and activate what matters most: audience behavior.
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Here’s how we help teams simplify complexity—without sacrificing capability.

What does a simplified CDP implementation look like?

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We Define a Clear Role for Lytics in Your Stack

Lytics isn’t an ESP. It’s not a warehouse. It’s not your CRM.
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It’s the intelligence layer that unifies signals from your stack and feeds decisions back into it. That role has to be defined up front, or it gets lost in the noise.
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We work with clients to:

Identify what Lytics will own (e.g., segmentation, activation, real-time identity)
Map how it will interact with each platform (push/pull, real-time vs. batch)
Reduce redundant processes tied to legacy systems
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Soli & Co’s Take: When everything connects to everything, you need something that connects to strategy.

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We Don’t Just Integrate Tools—We Prioritize Use Cases
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Many CDP rollouts fail because they try to integrate everything at once. We start with campaign needs and user journeys—not just APIs.
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That means asking:

What are the 2–3 campaigns that matter most this quarter?
Where are they bottlenecked by data gaps or segmentation issues?
What signals do we already have—but aren’t using?
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Soli & Co’s Take: Martech sprawl is a symptom. Campaign clarity is the cure.

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We Refactor Existing Systems Instead of Replacing Them
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Not every solution means a new tool. Sometimes the answer is to get more value from what you already have—by using Lytics to orchestrate.
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In one engagement, we helped a team:

Maintain their existing email platform
Simplify their segmentation by centralizing audience logic in Lytics
Route activation through a leaner, cleaner flow—all without ripping out legacy systems
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Soli & Co’s Take: CDP work is as much subtraction as it is addition.

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We Bring Calm to the Stack

Perhaps most importantly, we bring focus.

When Lytics is used intentionally—backed by clean data, thoughtful segmentation, and real campaign alignment—it becomes a stabilizer in the martech storm.

We’ve helped teams go from tool fatigue and inconsistent reporting to: