When companies invest in a customer data platform like Lytics, they’re often seeking clarity: smarter marketing driven by unified customer insights. At Soli & Co, we understand that getting there requires more than just technology; it requires strategic guidance and a tailored approach to unlock your true potential.
We specialize in helping teams turn CDP ambition into actual audience activation. Whether you're migrating from another system like Omeda or starting from scratch, success with Lytics hinges on more than just flipping a switch. It requires infrastructure, clarity, and a tight feedback loop between data, marketing, and product.
Many Lytics rollouts stall because their underlying data foundation isn’t ready. We worked with a media brand who had already centralized datasets in BigQuery—email platforms, event systems, form data—but were struggling to connect the dots.
Before Lytics could add value, we had to build structured, deduplicated user streams with consistent IDs and attributes.
Soli & Co's Take: The success of your Lytics instance is directly tied to the quality of your upstream modeling. No tool can fix a fragmented foundation.
See also: How to Build Data Streams That Power Campaigns
Slapping the Lytics tag on your website isn’t enough. Effective tagging must align with measurement strategy—article views, downloads, pricing interactions. These tags are workshopped with marketing stakeholders to reflect real funnel behavior.
Soli & Co's Take: Tags should reflect your strategy, not just your site activity.
A CDP is not a warehouse. It's a tool for real-time marketing. We validate each stream (email, events, web) for campaign usability—not just ingestion.
Read more: Data Streams That Power Campaigns
Soli & Co's Take: If your data streams don’t support campaign logic, they’re just logs—not assets.
Once the foundation is in place, we run live sessions to empower teams—on audience building, campaign triggering, and QA. Confidence in the platform grows through practical enablement.
Soli & Co's Take: Activation doesn’t come from configuration. It comes from confidence.
We build reporting outside of Lytics to surface funnel metrics, audience growth, and segment performance—using BigQuery and BI tools.
Soli & Co's Take: Reporting is where Lytics becomes decision-ready
We help brands set up Lytics with intention—so every tag, stream, and segment has a purpose.
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