Stalled Lytics Setup? Here’s What to Audit and Fix First

Review the Stream Inventory for Redundancy and Gaps

‍

A common source of confusion is overlapping or ambiguous data streams. Multiple email platforms. Duplicated webinar tools. Inconsistent naming conventions from system to system.
‍

We help teams:

• Inventory all active streams and their connected sources
• Identify whether those streams follow a usable structure (user vs. activity format)
• Spot missing data types (e.g., form submissions, on-site behaviors) that cripple audience potential
  ‍

Stalled setups often reveal a “just connect it all” mindset—when what’s really needed is a curated, intentional stream map.
‍

Soli & Co’s Take: Stream sprawl is a symptom of unclear strategy—not data abundance.

‍

Validate Identity Resolution Early

‍

Without reliable identity stitching, your audiences won’t work—regardless of how many signals you feed into Lytics.
‍

That’s why we inspect:

• Which fields are being used for identity matching (email, user_id, etc.)
• Whether identities persist across streams or reset too frequently
• If profiles show an expected accumulation of behavior over time
  ‍

In some audits, we’ve seen profiles with dozens of duplicate records due to field mismatches—leading to fractured audiences and broken activation. Cleaning that up can immediately restore segment utility.
‍

Soli & Co’s Take: You don’t have a segmentation problem. You have an identity problem.

‍

Audit the Audiences Themselves

‍

When we ask, “Which audiences are actually being used?” we often get a shrug. That’s a sign the platform isn’t trusted—and likely hasn’t been QA’d.
‍

We help by:

• Reviewing existing audiences to identify logic flaws or misalignments
• Sampling profiles to see how users qualified (or didn’t)
• Mapping audiences back to real campaign use cases—or suggesting better ones
  ‍

In one case, we discovered audiences that were technically correct but strategically useless—such as all visitors who viewed a page, regardless of source or frequency. Tightening that logic immediately made the CDP useful again.
‍

Soli & Co’s Take: If no one’s using your audiences, they’re not “done”—they’re unfinished.

‍

Close the Feedback Loop with Reporting

‍

One final sign of a stalled implementation? No reporting. No one knows if it’s working—so they assume it’s not.
‍

We fix that by building:

• Simple dashboards that show audience growth over time
• Match-rate views across key activation channels
• Campaign performance summaries by audience and source
  ‍

You don’t need a full BI platform to see impact. You just need numbers that reflect your goals—and help teams trust what they’re seeing.
‍

Soli & Co’s Take: Clarity rebuilds momentum faster than features ever will.

‍