May 7, 2025

Why Your Lytics Audiences Aren’t Performing—And How to Fix It

You’ve got audiences in place. You’ve got campaigns running. But the results? Unclear. Maybe your segments are too big, too generic, or just don’t behave the way you expect. Maybe the team doesn’t trust them. Maybe they’re just not driving conversions.
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At Soli and Co, we’ve helped teams diagnose underperforming Lytics audiences and rebuild them for clarity, precision, and impact. Here are the most common problems we see—and how to fix them.

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Why isn’t my Lytics audience performing?

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The Logic Is Sound—but the Behavior Is Mismatched

A segment might technically work but misrepresent true intent. Example: including anyone who visited a product page OR clicked any email within 90 days.

Instead, filter for intent:

Product page viewed AND resource downloaded within 14 days
No webinar attendance OR prior conversion in last 6 months
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Soli & Co’s Take: Audience logic should filter for intent—not just activity.

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The Streams Are Too Noisy (or Too Quiet)
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Streams must be clean, consistent, and brand-aware.

We audit whether:

Fields like campaign_type and brand_name are mapped
Structure supports audience logic
Naming conventions reduce confusion
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Soli & Co’s Take: A great audience can't compensate for a bad stream.

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Overuse of OR Logic Leads to Bloat

Bloated audiences result from unconstrained OR logic.

For example:

Clicked webinar invite OR filled out form OR viewed product page

We recommend:

Nested logic
Aggressive exclusions
Narrower, testable groups
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Soli & Co’s Take: If you’re not narrowing, you’re not segmenting—you’re lumping.

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No QA or Sampling Before Activation

Underperforming audiences often go live without proper checks.

We:

Sample profiles
Validate timestamps
Check actual vs. expected match size
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Soli & Co’s Take: If you don’t sample your audience, you’re shipping blind.

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The Campaign Logic Doesn’t Match the Segment Logic

Audiences fail when paired with mismatched campaigns. Awareness users shouldn’t get conversion CTAs.
We align offers to readiness and funnel stage—often by split testing across similar groups.
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